Definition, cycle and application examples

The term marketing data science you may have heard or often heard from time to time. Especially for those of you struggling in the world of digital marketing strategy to improve customer journeys. Since the era of digital transformation or digitization of businesses has become popular in various industry niches over the past decades, large … Read more

Permission Marketing: Definition, Strengths and Disadvantages

In the world of marketing, there are different types of marketing strategies that businesses can apply. Among the different types of marketing strategies and marketing plans, the one you need to consider is permission marketing. As the name suggests, the concept of this marketing strategy is to approach prospects (prospects) based on their permission. According … Read more

Definition and Benefits of Social Media Marketing for Business

Marketing professionals should be familiar with this type of marketing. As the name suggests, this marketing strategy uses various social media platforms. In addition to general marketing strategies such as search engine marketing (SEM), content marketing and email marketing, social media marketing is the best strategy to achieve effective marketing goals to achieve the share … Read more

Marketing communication (Marcom): definition, advantages and strategy

Marketing communication or marketing communication (marcom) is certainly no longer a foreign term. Especially for those of you who are engaged in marketing and sales (sales). Basically, marketing communication itself refers to the strategies companies use to reach the target market in accordance with business objectives. To achieve this goal, the company will of course … Read more