Integrated marketing communication: advantages and applications

Today, Integrated Marketing Communications (IMC) has become a household term in the marketing world. Because IMC is a popular marketing strategy among marketers. Not without reason, it is because IMC is considered the fastest marketing strategy to attract the interest of the target market. In fact, IMC itself is nothing new. Indeed, this concept has … Read more

Benefits and Applications of Cloud Marketing in the Age of Digital Marketing

For a digital marketing professional, an understanding of the best types of marketing strategies in the age of digital marketing will not be complete without discussing cloud marketing. Its role is just as important as email marketing, social media marketing, online marketing, content marketing, inbound marketing, and search engine marketing for the needs of modern … Read more

Definition, benefits and tips to get the most out of it

Speaking of technological developments and marketing trends, it seems that we should not miss discussing mobile-first marketing. Especially considering that with increasingly sophisticated technology, the human desire for practical things is also increasing. That’s why, mobile first is one of the things you need to pay attention to. Launched from thenextscoop, the research shows that … Read more

Definition, Forms, Best Marketing Channels

Have you ever been interested in entering a contest on social media because of the lure of certain prizes? You should know that it is a form of contest marketing campaign or contest marketing campaign. Similar to other marketing campaign strategies, contest marketing campaigns have specific business objectives stemming from the overall marketing strategy that … Read more