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There are several types of marketing mix, depending on the activities and needs of the business you run. One of them is the concept of 7p marketing mix, which is a marketing strategy consisting of 7 elements to increase sales growth and revenue (income) of the company. The seven elements include: products, prices, promotions, place, people, … Read more
When talking about business, the first thing that comes to mind is the process of buying and selling products between businesses and consumers. But before implementing the process, business people will implement a series of marketing and sales strategies to attract new customers, acquire customers and retain customers. However, you should also know and consider … Read more
Most business people, from large enterprises to MSMEs, need to measure the performance and work efficiency of certain business process units with KPIs or Key Performance Indicators. Whether for employee development units (employee engagement), business sales (business sales), to marketing campaigns in a marketing technique. While sales activities can be measured with sales KPIs, they … Read more
The term marketing data science you may have heard or often heard from time to time. Especially for those of you struggling in the world of digital marketing strategy to improve customer journeys. Since the era of digital transformation or digitization of businesses has become popular in various industry niches over the past decades, large … Read more
In the world of marketing, there are different types of marketing strategies that businesses can apply. Among the different types of marketing strategies and marketing plans, the one you need to consider is permission marketing. As the name suggests, the concept of this marketing strategy is to approach prospects (prospects) based on their permission. According … Read more
