10 Marketing KPIs to Measure Business Marketing Success

Most business people, from large enterprises to MSMEs, need to measure the performance and work efficiency of certain business process units with KPIs or Key Performance Indicators. Whether for employee development units (employee engagement), business sales (business sales), to marketing campaigns in a marketing technique. While sales activities can be measured with sales KPIs, they … Read more

Definition, cycle and application examples

The term marketing data science you may have heard or often heard from time to time. Especially for those of you struggling in the world of digital marketing strategy to improve customer journeys. Since the era of digital transformation or digitization of businesses has become popular in various industry niches over the past decades, large … Read more

Permission Marketing: Definition, Strengths and Disadvantages

In the world of marketing, there are different types of marketing strategies that businesses can apply. Among the different types of marketing strategies and marketing plans, the one you need to consider is permission marketing. As the name suggests, the concept of this marketing strategy is to approach prospects (prospects) based on their permission. According … Read more

Definition and Benefits of Social Media Marketing for Business

Marketing professionals should be familiar with this type of marketing. As the name suggests, this marketing strategy uses various social media platforms. In addition to general marketing strategies such as search engine marketing (SEM), content marketing and email marketing, social media marketing is the best strategy to achieve effective marketing goals to achieve the share … Read more