Basic Guide How to Grow B2B Marketing 2022

When talking about business, the first thing that comes to mind is the process of buying and selling products between businesses and consumers. But before implementing the process, business people will implement a series of marketing and sales strategies to attract new customers, acquire customers and retain customers. However, you should also know and consider … Read more

10 Marketing KPIs to Measure Business Marketing Success

Most business people, from large enterprises to MSMEs, need to measure the performance and work efficiency of certain business process units with KPIs or Key Performance Indicators. Whether for employee development units (employee engagement), business sales (business sales), to marketing campaigns in a marketing technique. While sales activities can be measured with sales KPIs, they … Read more

Definition, cycle and application examples

The term marketing data science you may have heard or often heard from time to time. Especially for those of you struggling in the world of digital marketing strategy to improve customer journeys. Since the era of digital transformation or digitization of businesses has become popular in various industry niches over the past decades, large … Read more

Permission Marketing: Definition, Strengths and Disadvantages

In the world of marketing, there are different types of marketing strategies that businesses can apply. Among the different types of marketing strategies and marketing plans, the one you need to consider is permission marketing. As the name suggests, the concept of this marketing strategy is to approach prospects (prospects) based on their permission. According … Read more

Definition and Benefits of Social Media Marketing for Business

Marketing professionals should be familiar with this type of marketing. As the name suggests, this marketing strategy uses various social media platforms. In addition to general marketing strategies such as search engine marketing (SEM), content marketing and email marketing, social media marketing is the best strategy to achieve effective marketing goals to achieve the share … Read more

Marketing communication (Marcom): definition, advantages and strategy

Marketing communication or marketing communication (marcom) is certainly no longer a foreign term. Especially for those of you who are engaged in marketing and sales (sales). Basically, marketing communication itself refers to the strategies companies use to reach the target market in accordance with business objectives. To achieve this goal, the company will of course … Read more

Integrated marketing communication: advantages and applications

Today, Integrated Marketing Communications (IMC) has become a household term in the marketing world. Because IMC is a popular marketing strategy among marketers. Not without reason, it is because IMC is considered the fastest marketing strategy to attract the interest of the target market. In fact, IMC itself is nothing new. Indeed, this concept has … Read more