For a digital marketing professional, an understanding of the best types of marketing strategies in the age of digital marketing will not be complete without discussing cloud marketing. Its role is just as important as email marketing, social media marketing, online marketing, content marketing, inbound marketing, and search engine marketing for the needs of modern marketing campaigns.
Moreover, this sample digital marketing strategy is very useful for entrepreneurs and business owners to get more potential customers (lead generation) and customer experience (customer experience) from a market share consistent with the initial target market. Inseparable from the popularity of this digital marketing technique is the existence of cloud-based computer technology for internet-based marketing functions and services.
However, the term cloud marketing can still be quite mysterious to some people, even new digital marketers. If you are one of those people who feel this, then you should read the following article.
Understanding cloud marketing
Literally a type of cloud-based marketing or cloud computing is a series of enterprise marketing efforts implemented through marketing automation as an online source and digital marketing channel. In other words, cloud marketing techniques involve the set of digital marketing methods that a sales force can use to highlight its goods or services and convert its potential prospects (lead conversions) online.
In the past, marketers used traditional marketing media, such as advertising on television, radio, newspapers, magazines, or even billboards and flyers. So it’s very different from implementing cloud marketing where your business only needs to use online media and networks to connect with prospects (modern relationship marketing concept). Because most of the marketing channels you need when using cloud marketing are social media, email, corporate websites and blogs (which are part of owned media) which are connected to Internet.
One of the factors that makes cloud-based marketing a truly comprehensive marketing campaign strategy is the fact that cloud marketing is suitable for any business niche. It doesn’t matter what type of industry or market segmentation you operate in.
However, the growth of companies that implement cloud marketing depends on customer behavior. The more you integrate the Internet into your various business environments, the more impact marketing your business products will have on the lives of your customers.
Benefits of cloud marketing
Based on the definition above, this digital marketing strategy is very useful for any business – regardless of industry type – to connect with potential customers online. As long as at least you as a business owner have a website and social media, such as Meta, Instagram, Twitter, YouTube or even TikTok.
Here are some of the benefits you will get when implementing a cloud-based digital marketing strategy.
- Reduce marketing costs This marketing technique allows companies to no longer have to spend company funds (fixed costs) to pay for printing costs. Or buy advertising time on digital platforms like jumbotron which are usually expensive.
- Reduce marketing material distribution costs – Online marketers do not have to pay to send catalogs or newsletters to customers by mail. Because they can create product catalogs in digital format (eg newsletters and video marketing) with the aim of offering a fast and inexpensive way to communicate with customers.
- Less wasted marketing materials – Once certain marketing campaign efforts are completed, your creative is not 100% lost or deleted from the internet. Instead, they are simply replaced with other advertising content that customers may need more.
- Improved personalization of marketing techniques – Websites have become one of the new types of interactive media for advertisers to place their marketing materials. This flexibility allows for more targeted, relevant and effective advertising.
- Improve business efficiency – Cloud marketing plays a huge role in reducing the time you need to plan your business and implement advertising campaigns.
Application of cloud marketing in various industries
Digital marketers use cloud-based platforms to perform product marketing and sales tasks to increase their overall work productivity. This marketing strategy relies on two types of cloud-based applications, namely media and media measurement tools.
For example, media can be websites, YouTube, Twitter, and Meta. While the tools to measure its success is Google Analytics. Read on for some cloud-based marketing implementations.
1. Publish and manage marketing content on marketing channels
Social media such as Meta, Twitter, Instagram, YouTube, company websites, blogs, and email campaigns are some of the cloud marketing media that most marketers use. With this platform, marketers can easily and quickly publish content to various digital channels and can reach more people faster and in a more targeted way. Thus, you can save time, money and energy by promoting your company’s products or services on multiple channels through a single platform.
2. Record and analyze marketing performance metrics
With cloud marketing, you don’t have to rely on customer feedback via social media comments to get insights about your target audience. Because one of the biggest benefits cloud marketing offers is getting a lot of consumer data (data mining) across almost any channel.
Suppose you are leveraging social media to analyze corporate marketing process metrics data. Then you need analytics tools built into social media to analyze the success of social media posts. Starting from impressions or impressions, reach or reach, number of shares, posts, customer engagement or engagement, etc.
3. Integrated digital marketing with e-commerce tools
E-commerce allows Anfa customers to easily shop online. This breakthrough has become so popular that online shopping has taken over much of traditional retail.
If you have an e-commerce website, integrating it with digital marketing is an effective way to attract more customers (customer acquisition). In fact, using digital media to drive people to your e-commerce site (push marketing) can increase customer satisfaction and loyalty.
Examples of companies implementing cloud marketing
When it comes to cloud-based marketing, the best example of its application is Amazon’s e-commerce.
The reason is that Amazon is the best e-commerce pioneer which consistently sells tens of thousands of different products every day without having a physical store. Customers receive sales notifications via their email (email blast), instead of their personal mailbox. This way, customers can get more information about a product faster and more efficiently.
Amazon provides the best customer service at a fraction of the operating expenses most retailers face. The entire business model is based on cloud-based marketing that uses the internet as a medium to connect businesses to customers.
This is a brief information about the marketing cloud that inMarketing can convey. As a breakthrough in digital marketing trends in the era of marketing 5.0, cloud marketing is highly effective in helping you build brand awareness, image and value by improving customers’ shopping experience. customers (brand experience).